A Singaporean corporate law firm needed assistance in transforming their brand to reflect their experience and success in the industry.
![](https://cdn.myportfolio.com/2b9a3683dbb5380b534944abdacb4270/a57f7b45-c2a1-4cc7-ad8d-f2a0db2e7559_rw_1920.png?h=63f76fed2ff912f42bcd2ba1869208be)
Rather than going for the obvious visuals such as gavels and close-ups of documents being signed; I proposed an indirect approach with the visual metaphor of umbrellas. Apart from visuals, there was a mini rebranding by selecting corporate fonts and a general direction of how their collaterals should look online and offline as well as copywriting.
![](https://cdn.myportfolio.com/2b9a3683dbb5380b534944abdacb4270/07fc5be0-e477-4ec5-95f9-47877db38f49_rw_1200.jpg?h=ce0dd3eebc3146aec9056c9a0c3cf7db)
![](https://cdn.myportfolio.com/2b9a3683dbb5380b534944abdacb4270/9d009204-1e13-47b1-8700-1493f1624354_rw_1200.jpg?h=92ad1a89dfff1f77a9c4045cdf782b22)
![](https://cdn.myportfolio.com/2b9a3683dbb5380b534944abdacb4270/84b251ce-5d6f-4705-982b-f582f0fbbd19_rw_1200.jpg?h=50d5d4fac33075ba2834a2e7c75b3815)
![](https://cdn.myportfolio.com/2b9a3683dbb5380b534944abdacb4270/612237d3-683a-40d9-9bb5-4fa1e8c22836_rw_1200.jpg?h=ce1371014d42279e342eba13dfcf3682)