A Singaporean corporate law firm needed assistance in transforming their brand to reflect their experience and success in the industry.
Rather than going for the obvious visuals such as gavels and close-ups of documents being signed; I proposed an indirect approach with the visual metaphor of umbrellas. Apart from visuals, there was a mini rebranding by selecting corporate fonts and a general direction of how their collaterals should look online and offline as well as copywriting.
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